A £6m media campaign, estimated to be one of the largest in the UK in 2009, is underway to launch a new product from Nestlé Rowntree.
The launch campaign includes TV, outdoor advertising and a huge internet presence. Reeltime Productions Ltd has been involved, filming green screen elements for the Rowntree’s Randoms website in the UK. [...]
The 2009 National Association of Broadcasters’ (NAB) gig in Las Vegas seems to be attracting fewer and fewer visitors every year. Registered attendees this year came to nearly 84 thousand. It may sound a lot but read on. In 2008, that figure stood at 105,250 and in 2007, 111,028 people registered to attend that year’s [...]