REEL RANDOM – Behind the Scenes

21 May


A £6m media campaign, estimated to be one of the largest in the UK in 2009, is underway to launch a new product from Nestlé Rowntree.

The launch campaign includes TV, outdoor advertising and a huge internet presence.  Reeltime Productions Ltd has been involved, filming green screen elements for the Rowntree’s Randoms website in the UK.  The off-beat characters – Ryan Forde Iosco and Giles Alderson – were filmed at Imagist Studios near Bristol, one of the largest chroma key facilities in the south west of England.  We got the biggest studio to play with, studio 1, complete with 7 huge Spacelights, to make sure that the characters would be evenly lit as they moved through shot, full screen, without being confined to a waist-up, restricted-movement scenario.  Additional lighting, in the form of 2 x 2.5kW and 2 x 1kW diffused Fresnel lamps, was also used along with a Kino Flo Diva 4-bank.

The project proved the old adage; if it ain’t broke, don’t fix it in a recession.  We used a Sony HVR-Z1e in HDV mode to film the action.  The agency, greenroom@momentum (formerly Greenroom Digital), was happy with the results.  Admittedly, 4:2:2 colour space would have been better for chroma key compositing and true progressive scan (25 or 50 frames per second) would have been helpful but greenroom had used the camcorder before, getting good results from thoughtful post production.

The UK television campaign by JWT London, is expected to be rolled out from 6 June.  Alas, Reeltime did not have a hand in the TV ads.

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